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Point of sale and retail design

This is one of the most competitive areas for companies. Your shop or retail premises are normally surrounded by other shops so it’s imperative that your point of sale encourages people to come into your shop. It’s always a good idea to see what large corporate companies are doing and see how they entice people in, but bear in mind they might be running a TV campaign to help awareness.

You should never display too much information in your shop window as this will just confuse people and they won’t see any of the messages. Try to think of a USP (unique selling point) that is different to your competitors, this could be a special offer, certain eye catching display etc. that will entice people into your shop.

Once in the shop it should be immediately obvious where the different product ranges are. Try to use graphics that will encourages people to move around the whole of your shop.

This is a huge area to cover, so if you would like to know more on how to make the most of point of sale contact us on 01424 813412 or click here.