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Product launches

It is always exciting when you are launching a new product or service. Hopefully research will have been carried out to see if there is a market for the product and the price is right. You should also work out what your USP’s (unique selling points) are.

Sometimes it is worth carrying out a focus group. This can be done with a mixture of existing clients, prospects and people you will be targeting. This will give you valuable information straight from the horse’s mouth. We have conducted many focus groups that have helped with the successful launch of new products and services.

It’s normally worthwhile developing a marketing plan or strategy, read the section on marketing proposals to see which is right for you. Normally when launching a new product you will need a mixed media approach, for example using adverting as well as direct mail, PR and online activity.

All activity needs to be carefully monitored to ensure that it is working as well as it could. Be prepared to change the media mix as a result of market conditions.

To find out how to ensure a successful product launch, call us on 01424 813412 or click here to contact us.