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Websites that work

Q. Does your website bring in the leads that your designer said it would?

Q. Does it get ranked well on the correct pages of the major search engines?

Q. Does it get updated regularly?

Q. Does it have a content managed system that allows you to update any part of the site?

Q. Does it accurately portray your company?

Q. Are you steadily getting more leads every month?

If the answer is no to some or all of these questions then you should talk to us.

These days on-line promotion is more important than ever so if you are letting your website go stagnate then you may get left behind. A lovely thing about websites is that you can see exactly how many people look at your site, how many pages they viewed, how long they stayed on your website and most importantly, if they took action. No other form of marketing can monitor traffic like a website can - so if your website isn’t working well you should be doing something about it.

How a Website Should be Built

Initially a clear brief should be written stating what the objectives are for the site - is it just a brochure on the internet, is it to encourage people to contact you or make an appointment, or does it sell products on-line.

Look at competitor websites to ensure that yours will look and perform better, most internet surfers will look at several websites before making a decision.

Before launching your website, show it to people you trust and even some potential customers and ask for their opinions.

Ensure the website is properly optimised for search engine ranking and continue to get an expert to optimise the site on a regular basis. Check Google Analytics at least monthly to see how your site is performing.

I have only touched the tip of the iceberg with this information, there’s loads of other stuff that can be done such as landing pages, using 'pay per click' correctly, implementing successful email campaigns and writing text for the internet in the correct way.

For our 'Top 10 most important things to know when designing and building a website' please enter you details on the right or contact Alan at a|s|t marketing, design & consulting on 01424 813412.